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Headquartered in Chicago, Illinois, USApositivo is a family-owned business. With a little help from the patriarch of our family, the company is run by three siblings who happen to be scientists. And we believe the culture gained growing up in the city proper and our collective background in STEM uniquely position us to design and produce luxury goods, unlike all the others.

We first set out to create and sell high-end jewelry. Our father is an entrepreneur and a great dad. He sold a profitable water business and assisted us in creating a more capable luxury brand. However, his help came with one major caveat. We had to successfully complete our higher education.

My younger sister is a graduate of the University of Illinois and is currently pursuing a Master of Science in Computer Science from the Georgia Institute of Technology. My older brother completed his undergraduate studies at Morehouse College. He holds a Ph.D. in Computer Science from the University of Chicago. And I am a graduate of Morehouse College and Rensselaer Polytechnic Institute with a dual degree in Physics and Biomedical Engineering.

I was charged with charting a path forward for positivo. At that point, my love for science, art, and business began to shine bright. The company would spend several years producing custom diamond jewelry for everyone from family members to some rich and famous folks. While able to turn meaningful profits, we took this time to define our path, refine our tastes and artistic inclinations, and perfect the production process.

However, I began to feel an emptiness as success alone did not lend itself to fulfillment. My greatest worry was that we were participating in an exploitative industry. It felt great to manufacture, market, and sell high-end products, but all along I knew something was missing.

It would take the entirety of my formative years to understand that I wanted to be part of an upscale fashion house with purpose; not one associated with just any material meaning, but one with a real commitment to change.

This was inspiration for the positivo ethos “Luxury with Purpose,” which lives in every piece of artisanal handcrafted jewelry and other products we offer. And our signature plus sign or p sign, as we like to call it, speaks to a more positivo world for everybody.


Davis Charles


We only use very fine materials in the positivo production process. High-quality diamonds, gemstones, and pearls are set in our pieces. The precious gold metal used in our products is no less than 750 (18K). Gold vermeil pieces have a sterling silver base and are dipped 4 times in multiple thick layers of 18K gold for durability and visual pleasure (the USA standard is 2.5x). Each silver piece consists of at least 925 sterling silver.

positivo hardware has been designed in a way that allows only positivo to authenticate your work of art and combat counterfeiting efforts of our extraordinary brand.


positivo takes pride in the fact that our products are handmade by fairly treated and compensated masters. They are the life driving our international studios located in Chicago, Los Angeles, North America, and Eurasia (Bali, Athens).

We recognize the quality attained when products are crafted with the hands of extraordinary artisans from around the globe. We feel the energy is bestowed onto each piece by the masters at work. This imbues our unmatched products with a positive sense of life and spirit. It’s something you can feel when you first wear positivo, and we cherish that.

Because of their very nature, no two positivo handcrafted pieces are exactly alike. There will always be slight deviations between them. And, thus each of our products should be admired and treated as unique works of art.


“Luxury with Purpose” can be seen in our charitable initiatives fashioned to touch the world. positivo products are designed for all and are meant to be unisex. We hope that every piece invokes confidence and conviction. In doing so, we believe wearing positivo will lead to a more purposeful and positivo world of luxury. And our name positivo speaks to this truth.

As a responsible and activist company, positivo gives back a portion of its profits to causes that tackle issues of racism, inequality, and sustainability. This means we donate to vetted non-profits and partner with them in meaningful fundraisers. We believe our commitment to these organizations will enable us to have a meaningful influence in a world in need of love today. And as our business grows — with your support — so does our impact on nonprofit partners which will help create more opportunities for everyone. If you have any recommendations for non-profits that you feel deserve our support, please feel free to contact us.


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